Fanta x Fandom
Grab A Thing On The
Way To The Thing
The Fanta x Fandom partnership had the unique idea of creating an interactive microsite that would house a digital mosaic containing art pieces aligning with four Fanta flavor stories.
Within the microsite, fans all over the world would get the opportunity to participate by creating their own personalized tile art that would contribute to the overall mosaic and experience.
Creating The User Flow
We collaborated with both the Fandom and Fanta team as well as our in-house development team to come up with a user flow that would fit the needs of Fanta’s idea, fit our dev team’s timeline, and allow for a simple and fun user experience.
Creating The Wireframes
After finalizing the user flow, we quickly jumped onto designing the wireframes for this microsite.
Creating The Microsite
We wanted this microsite to focus on and celebrate Fanta’s brand as well as pop-culture that embody the four Fanta flavors as seen in the mosaic.
Firstly, we designed the general pages to be orange heavy, as it is Fanta’s main and original color/drink. Then we decided to design each “customizable tile” journey according to the flavor the user chooses.
Creating Email Banner Assets
Along with the microsite design and development, our team also worked on designing email banner assets for social marketing purposes.